With the Personalised Budgets scheme comes a significant change in the care sector market. It means the threat of greater competition but it also brings a whole host of opportunities for those businesses that market themselves effectively. As specialists in this field, it’s our job to help you to do just that.
Complete Care Marketing is an outstanding collection of experienced professionals brought together by a business with a reputation for delivering services of exceptional value to care sector organisations. We already work with 15 care associations, providing marketing, group purchasing and internet services, and throughout the country we’re helping individual care homes to thrive.
To ensure that your business is ready and equipped to take on the challenges ahead, we offer a complete range of marketing services:
| • Strategic planning |
• Graphic design |
| • Market research |
• Website development |
| • Staff training |
• E-marketing |
| • Publicity / PR |
• Social networking |
| • Sales lead generation |
• Pay per click advertising |
Please click here to contact us for a no-obligation chat |
Our methodology:
• We talk to you to understand your objectives
• We give you a clear written costed proposal
• We discuss it with you and amend it as required
• We put the agreed marketing plan into action
Every element of the plan is geared towards achieving specific results. We never forget that we’re here to help you fill bed spaces, to bolster your reputation and to realise your full commercial potential.
Strategy v Tactics
• Step 1 is to evaluate your current position. A useful tool is a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).
• Step 2 is to understand your customers and their needs, and to identify and clarify the benefits you offer them.
• Step 3 is to set up strategic goals and a marketing plan for the next one to three years.
• Step 4 is to get marketing! With expertise in all marketing communication channels, we have the tactical mastery to ensure that you achieve your goals.
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